Marketing Interactive - RSS feed https://www.marketing-interactive.com/ They're grrreat. Wed, 25 Feb 2026 06:49:40 +0000 https://www.marketing-interactive.com/kelloggs-frosted-flakes-90s-jingle-gets-hip-hop-remix kelloggs-frosted-flakes-90s-jingle-gets-hip-hop-remix a-bidah-zaid-shirbeeni News "This story proves, once again, that emotion is one of the most powerful forces in branding." Wed, 25 Feb 2026 03:29:30 +0000 https://www.marketing-interactive.com/what-made-ikea-and-punch-the-monkey-the-perfect-viral-moment what-made-ikea-and-punch-the-monkey-the-perfect-viral-moment dhanya-vimalan Analysis “When brands align with real moments of need, rather than interrupting them, they don’t just earn attention. They earn trust, and long-term commercial impact.” Wed, 25 Feb 2026 02:29:46 +0000 https://www.marketing-interactive.com/how-can-advertisers-capture-attention-when-work-and-life-blur-together how-can-advertisers-capture-attention-when-work-and-life-blur-together contributor Partner Insights He will oversee senior client relationships and drive integrated, multi market work across the region. Tue, 24 Feb 2026 08:45:53 +0000 https://www.marketing-interactive.com/zeno-group-appoints-new-managing-director-for-singapore zeno-group-appoints-new-managing-director-for-singapore lee-shin-yiing Agencies Under the expanded remit, the agency will oversee media planning and buying across seven new APAC markets, building on its existing partnership in four markets. Tue, 24 Feb 2026 04:08:49 +0000 https://www.marketing-interactive.com/menarini-consolidates-apac-media-mandate-with-agency-appointment menarini-consolidates-apac-media-mandate-with-agency-appointment lee-shin-yiing News IKEA Singapore has sold out its Djungelskog orangutan plushie across its physical and online stores, after the viral baby macaque captured hearts worldwide. Tue, 24 Feb 2026 03:56:58 +0000 https://www.marketing-interactive.com/how-punch-the-macaque-turned-an-ikea-stuffed-toy-into-a-global-sensation how-punch-the-macaque-turned-an-ikea-stuffed-toy-into-a-global-sensation a-bidah-zaid-shirbeeni Opinions The campaign marks the start of the season in Melbourne, Australia on 6 March. Tue, 24 Feb 2026 03:33:01 +0000 https://www.marketing-interactive.com/formula-1-revs-up-2026-season-with-star-studded-campaign-film formula-1-revs-up-2026-season-with-star-studded-campaign-film a-bidah-zaid-shirbeeni News "Speed isn’t about excess — it’s about clarity and control." Tue, 24 Feb 2026 02:43:42 +0000 https://www.marketing-interactive.com/can-sting-turn-f1-speed-into-brand-momentum-with-mercedes-amg-petronas can-sting-turn-f1-speed-into-brand-momentum-with-mercedes-amg-petronas dhanya-vimalan News Rising costs are not driving cuts as a region-wide appetite for immersive, flexible, and culturally rich itineraries continues to grow. Tue, 24 Feb 2026 02:05:43 +0000 https://www.marketing-interactive.com/millennials-and-gen-z-are-spending-smarter-not-less-on-travel-in-2026 millennials-and-gen-z-are-spending-smarter-not-less-on-travel-in-2026 a-bidah-zaid-shirbeeni News The expansion spans live shows, immersive attractions, and family-focused venues tailored to local audiences. Tue, 24 Feb 2026 02:01:45 +0000 https://www.marketing-interactive.com/baby-shark-swims-deeper-into-sea-with-experiential-expansions baby-shark-swims-deeper-into-sea-with-experiential-expansions dhanya-vimalan News The campaign uses humour to spotlight relatable workplace scenarios, positioning LinkedIn as the platform that supports professionals and businesses when it matters most. Mon, 23 Feb 2026 04:16:53 +0000 https://www.marketing-interactive.com/linkedin-gets-real-about-work-one-awkward-moment-at-a-time linkedin-gets-real-about-work-one-awkward-moment-at-a-time dhanya-vimalan News “For brands, the risk is that they stand to make a handful of people happy at cost of disappointing hundreds.” Mon, 23 Feb 2026 04:14:41 +0000 https://www.marketing-interactive.com/singapore-looks-to-ban-blind-boxes singapore-looks-to-ban-blind-boxes rezwana-manjur Analysis The virtual store reimagines a traditional thrift shop as a fully explorable digital environment. Mon, 23 Feb 2026 03:53:42 +0000 https://www.marketing-interactive.com/how-salvation-army-is-taking-thrifting-to-the-next-level-on-roblox how-salvation-army-is-taking-thrifting-to-the-next-level-on-roblox dhanya-vimalan News The collaboration spans over 160 pieces, giving fans a choice between official teamwear and a lifestyle-focused fanwear line. Mon, 23 Feb 2026 03:50:36 +0000 https://www.marketing-interactive.com/audi-and-adidas-take-f1-off-the-track-and-into-your-wardrobe audi-and-adidas-take-f1-off-the-track-and-into-your-wardrobe dhanya-vimalan News Using humour and simple AI-powered monsters across stickers, digital, and OOH, Mastercard makes fraud protection tangible and ever-present. Mon, 23 Feb 2026 03:49:08 +0000 https://www.marketing-interactive.com/can-monsters-make-fraud-protection-fun-mastercard-thinks-so can-monsters-make-fraud-protection-fun-mastercard-thinks-so a-bidah-zaid-shirbeeni News This marks the second time the Singapore-based agency is partnering with Simmons. Mon, 23 Feb 2026 02:42:17 +0000 https://www.marketing-interactive.com/simmons-picks-creative-agency-for-regional-push simmons-picks-creative-agency-for-regional-push dhanya-vimalan News Based in Singapore, she will kickstart her role on 9 March. Fri, 20 Feb 2026 02:51:48 +0000 https://www.marketing-interactive.com/netflix-nabs-former-google-comms-director-for-apac-role netflix-nabs-former-google-comms-director-for-apac-role lee-shin-yiing News Put the pineapple tarts down, it's time to get into it. Fri, 20 Feb 2026 00:35:02 +0000 https://www.marketing-interactive.com/gen-z-perspectives-our-favourite-cny-campaigns-and-huat-s-the-deal-with-mahjong-sets gen-z-perspectives-our-favourite-cny-campaigns-and-huat-s-the-deal-with-mahjong-sets dhanya-vimalan Tune In The 964-piece set brings iconic moments from the comic strip’s 75-year history to life, letting fans pose Snoopy and his sidekick Woodstock in multiple ways. Thu, 19 Feb 2026 03:45:22 +0000 https://www.marketing-interactive.com/how-lego-is-turning-75-years-of-snoopy-magic-into-bricks how-lego-is-turning-75-years-of-snoopy-magic-into-bricks dhanya-vimalan News Omnicom’s first earnings report following its acquisition of Interpublic Group delivered a split-screen result: headline losses driven by merger-related charges, but resilient underlying profitability. Thu, 19 Feb 2026 03:35:17 +0000 https://www.marketing-interactive.com/omnicom-results-post-ipg-merger-costs-bite-underlying-performance-holds omnicom-results-post-ipg-merger-costs-bite-underlying-performance-holds staff-writer-2 Agencies “Whatever you do, make sure it’s something you’re willing to suffer for." Thu, 19 Feb 2026 02:14:28 +0000 https://www.marketing-interactive.com/women-who-lead-zora-health-s-anna-haotanto-rewrites-women-s-health-through-entrepreneurship women-who-lead-zora-health-s-anna-haotanto-rewrites-women-s-health-through-entrepreneurship lee-shin-yiing Tune In More than 40% of users turn to Gen AI for drafting content, and a similar proportion relies on it for advice and recommendations. Mon, 16 Feb 2026 02:59:11 +0000 https://www.marketing-interactive.com/forrester-how-gen-ai-is-reshaping-consumer-behaviour-in-2026 forrester-how-gen-ai-is-reshaping-consumer-behaviour-in-2026 karen-wong News Will the Year of the Horse carry marketers toward victory, or leave them chasing their own tails? See what your zodiac prediction says. Mon, 16 Feb 2026 01:09:24 +0000 https://www.marketing-interactive.com/ready-to-ride-into-2026-find-out-what-the-year-of-the-horse-has-in-store ready-to-ride-into-2026-find-out-what-the-year-of-the-horse-has-in-store dhanya-vimalan News Kumar brings over two decades of leadership experience across the private sector, public service and international NGOs. Mon, 16 Feb 2026 01:01:18 +0000 https://www.marketing-interactive.com/ja-worldwide-appoints-former-wwf-singapore-chief-to-lead-apac-operations ja-worldwide-appoints-former-wwf-singapore-chief-to-lead-apac-operations dhanya-vimalan News Rather than pursuing an outright sale of its international operations, Dentsu appears focused on tightening its cost base and simplifying its structure. Sun, 15 Feb 2026 01:43:20 +0000 https://www.marketing-interactive.com/dentsu-dials-back-international-sale-plans-to-slash-8-of-workforce dentsu-dials-back-international-sale-plans-to-slash-8-of-workforce lee-shin-yiing Agencies The move signals the Tokyo-based agency’s bid to accelerate transformation under a refreshed management structure. Fri, 13 Feb 2026 05:48:44 +0000 https://www.marketing-interactive.com/dentsu-names-new-global-ceo-as-hiroshi-igarashi-steps-down dentsu-names-new-global-ceo-as-hiroshi-igarashi-steps-down dhanya-vimalan Agencies No AI here, just the real stories you'd want to see. Fri, 13 Feb 2026 02:11:48 +0000 https://www.marketing-interactive.com/gen-z-perspectives-ndp-2026-ai-caricatures-and-do-mascots-still-matter gen-z-perspectives-ndp-2026-ai-caricatures-and-do-mascots-still-matter dhanya-vimalan Tune In Fabulate inks a global-first deal with TikTok to integrate its Symphony AI platform, giving brands a suite of new tools to localise, adapt and scale creator content at speed. Thu, 12 Feb 2026 22:34:20 +0000 https://www.marketing-interactive.com/tiktok-and-fabulate-team-up-to-scale-creator-content-across-apac tiktok-and-fabulate-team-up-to-scale-creator-content-across-apac matthew-eaton Agencies "I still have something to learn from everyone too, so it really helps to learn, share, and give back together." Thu, 12 Feb 2026 01:39:52 +0000 https://www.marketing-interactive.com/women-who-lead-mutant-communication-s-lina-marican-on-embracing-leadership-despite-self-doubt women-who-lead-mutant-communication-s-lina-marican-on-embracing-leadership-despite-self-doubt lee-shin-yiing Tune In For APAC brands, the opportunity is clear. The cultural commitment and technical capability are already in place. What matters now is the execution. Thu, 12 Feb 2026 01:12:21 +0000 https://www.marketing-interactive.com/the-apac-playbook-connecting-insights-experimentation-and-personalisation-in-2026 the-apac-playbook-connecting-insights-experimentation-and-personalisation-in-2026 contributor Partner Insights